Media Industry Veteran Bill Wise Joins MediaBank as CEO PRNewswire - June 1, 2010 Former Top Executive at Yahoo!, Right Media and DoubleClick Brings Unparalleled Expertise To Establish Company as Leading Operating System for Media Buying. MediaBank Taps Former Yahoo/Right Media Exec As New CEO MediaPost - June 1, 2010 In a move that may signal a new direction for the venture capital backed media buying processing firm, MediaBank has hired online exchange veteran Bill Wise as its new CEO, replacing Brad Keywell, one of the venture capital executives who oversaw the MediaBank's entry into the marketplace, which handles all the back-office functions for Madison Avenue, including the processing of media buys. Yahoo Display Ad Boss Bill Wise Lands at MediaBank Wall Street Journal/All Things Digital - May 31, 2010 Yahoo veteran Bill Wise, who left his job running the Web giant’s display ad platform unit this spring, has a new gig: He'll be CEO of MediaBank, a Chicago-based ad technology company. Updated: Right Media's Bill Wise Leaving Yahoo Paid Content - April 22, 2010 Bill Wise is leaving Yahoo (NSDQ: YHOO), paidContent has learned and the company has confirmed. Wise, who was president of Right Media when Yahoo acquired the company, has been VP of Yahoo's Display Ad Platforms, including APT and Right Media. Wise will be leaving "to pursue the next phase of his career," a Yahoo spokeswoman said. The Pursuit of Proof: New cross-media analytics are providing a clearer picture of which ads work, and which don't MediaWeek (requires Acrobat Reader) - April 5, 2010 Media departments are no place for guessing. With millions - even tens or hundreds of millions - of dollars at stake, clients want hard data showing that their budgets are being well spent. And yet for too long, media executives have been forced to rely on indirect information to judge a campaign's post-buy effectiveness. Agencies Losing Cards In High-Stakes Ad Game ADOTAS - March 26, 2010 Ad agencies are risking obsolescence. In a business world more driven by interconnected data ecosystems than ever before, many ad agencies - even the biggest multinationals - are still operating with systems more closely linked to the 1970s than the 21st century. In High-Stakes Ad Game, Agencies Losing Cards MediaPostBlogs: Online Media Daily - March 25, 2010 Ad agencies are risking obsolescence. In a business world driven more by interconnected data ecosystems than ever before, many ad agencies -- even the biggest multinationals -- are still operating with systems more linked to the Seventies than the 21st century. Quick Hits: Active International Employs MediaBank, Compete Partners With Omniture ADOTAS - March 4 , 2010 Corporate trade firm Active International has named MediaBank, provider of integrated procurement technology and advanced analytics software for advertising agencies, it's software source for media buying, tracking and reporting. After a year of consideration, the honchos at Active decided MediaBank's O|X and A|X Suites would be the best-suited platforms from which to buy and analyze both traditional and digital media. Gauging true performance with cross-media analytics ADOTAS - October 7, 2009 by John Bauschard Media departments are no place for guessing. With millions - even tens or hundreds of millions - of dollars at stake, clients want hard data showing that their budgets are being well spent. Starcom Added To ePort Roster, Service Hits $200 Mil. Level MediaPost Publications - June 17, 2009 After a year in use, the Television Bureau of Advertising's new electronic ordering system ePort has added a big media agency to its list of companies using the system. Starcom Mediavest Group is online with TVB ePort New York - June 17, 2009 TVB ePort received its first electronic orders from Starcom MediaVest Group (SMG) last week, connecting the electronic platform to its biggest agency to date. MediaBank Web Services Establishes New Connectivity Standard Chicago - May 18, 2009 Open Architecture Facilitates Unprecedented Integration with Media Partners MediaBank Named Finalist for ITA CityLIGHTS Award Chicago - April 27, 2009 Recognition Highlights Company's Product Innovation and Rapid Growth Draftfcb extends MediaBank relationship to digital buying services Chicago - April 15, 2009 Agency joins other leading firms to adopt solution for improved digital workflow Comscore And Mediabank Announce Partnership To Provide Ad Agencies With Integrated Media Planning Toolkit Reston, VA - April 15, 2009 Integration Will Streamline Media Planning with Buying, Execution and Billing Processes MediaBank Fully Integrates Minute-by-Minute Data Into Its Product Suite Chicago - April 3, 2009 MediaBank O|X Media Buying System Enables Most Detailed Analysis of TV Viewership MediaBank Digital Dashboard Delivers User-Based Customization to Client Agencies and Advertisers Chicago - March 18, 2009 Breakthrough application features mission-critical "dashlets" for digital media buying The End Of An Era: Roles Shift For Media Planning & Buying Mediapost Publications - March 5, 2009 It was announced last month that Publicis' Starcom MediaVest Group (SMG) and Donovan Data Systems (DDS) have reached an agreement and have ended the arbitration process they have been undergoing over the last year-and-a-half. Behind this conflict is the well-publicized acrid battle between DDS and MediaBank. MediaBank Expands Product Suite to Give Media Buyers an Edge Chicago - March 4, 2009 Extended Solutions Address Clients' Evolving Needs and the Rapidly Changing Industry MediaBank Integrates with Google TV Ads Chicago - January 27, 2009 Addition of Google TV's Platform Further Demonstrates MediaBank's Mission to Helping the Industry Evolve through Technology MediaBank Named AlwaysOn OnMedia 100 Winner Chicago - January 23, 2009 Company Selected as Technology Innovator in Online Advertising and Service Providers Category MediaBank Certification Streamlines Audit Processes for Clients Chicago - January 16, 2009 Statement on Auditing Standards (SAS) No. 70 Type II Assures Security and Effectiveness of Controls, and Helps Save Time and Money MediaBank Signs Long Term Agreement with Empower MediaMarketing Chicago - December 10, 2008 MediaBank Diversifies Client Roster and Demonstrates Scalability of MediaBank O|X with New Account Win MediaBank Partners with IAB to Set Standards For Interactive Media Chicago - December 5, 2008 Founding Member of IAB Program to Improve Digital Advertising Efficiency MediaBank Is First Media Management System to Partner With Ad-ID Chicago - November 24, 2008 Partnership Allows Advertisers and Agencies to Significantly Improve Operating Efficiency 8 Myths That Haunt Online Marketers iMedia Connections - November 17, 2008 Introduction and Myth 1 - Sure, you've heard it all before -- but is everything we hear right? We asked digital media experts to go against the grain and debunk some commonly held wisdom about the business. more >> MediaBank Integrates with Mediaguide to Enhance Radio Advertising Management Chicago - November 17, 2008 Partnership Transforms Radio Advertising by Increasing Transparency, Accessibility and Control ---