IN THE PRESS

Speaking at MediaTel Group's invite-only event 'Why Aren't We All Trading Electronically?' event this week, Koerner described his vision for MediaOcean as a seamless electronic exchange, "eliminating errors". It will revolve around an operating system - "providing an opportunity for media buyers to create what they want", he said.more >>

Pandora founder Tim Westergren recently made a pointed observation about digital radio. Pandora might own 4% of U.S. radio listenership, Westergren observes, but it doesn't yet command 4% of the $17 billion U.S. radio budget. Westergren argues that measurement is to blame: since Nielsen and Arbitron, the leading radio measurement services, look at terrestrial radio alone, digital media planners don't have the apples-to-apples comparisons they need to consider Pandora as part of radio budgets.more >>

The advertising technololgy world isn't known as the home of charmers. But that's just the case when it comes to Bill Wise, the MediaBank and soon-to-be MediaOcean CEO (pending merger approval by the DOJ) whose hot streak is the envy of many colleagues. With a string of successes under his belt, Wise doesn't fit the profile of the typical hard-charging exec but of aw-shucks nice.more >>

With Google's Q3 just behind us and a Hulu IPO on the horizon, it seems worthwhile to ask which one of these two companies will own the future of prime video inventory. That's still an open question; and of course, any number of third players could come and take the reins. But what's important to understand is that Hulu and YouTube represent not just an epic battle of networks, but a fundamental conundrum in digital media buying.more >>

While mergers and acquisitions have outpaced 2010 in the first nine months of this year, the recently ended third quarter was a slog. A notable slide in M&A activity worldwide and in the United States occurred, says mergermarket, continuing a trend started in the second quarter.more >>

Last week's news of the merger between Donovan Data Systems (DDS) and MediaBank was certainly exciting. In digital media management terms, it's kind of akin to rooting for the Yankees; only their fans want to see them grow more powerful, because it sure ain't good for baseball.more >>

Agency booking and measurement services Donovan Data Systems (DDS) and its main rival MediaBank, are to combine to form MediaOcean in a $1.5bn (£966m) merger to create a "single, neutral and universal operating system (OS) for advertising technology."more >>

Donovan Data Systems (DDS) and MediaBank are joining forces to create a universal operating system for advertising technology.more >>

The news that the two major agency systems, DDS and MediaBank, are planning to merge, had been on the rumour mill for a little while - but it stunned many when it was officially announced this week.more >>

Two fiercely competitive rivals in the ad-agency data-processing space have agreed to merge: Donovan Data Systems and MediaBank.more >>

Ashley Alsup joined TDA_Boulder, Boulder, Colo., in a new post, director for strategy and innovation. more >>

Michael Donovan, founder, worldwide chairman and CEO of DDS, has released a statement to the company's partners following news that it is to merge with MediaBank–its main US competitor.more >>

There's a certain irony that the inherent fragmentation of digital media has spawned hundreds of ad technology tools and techniques to accomplish the simple task of identifying and gathering specific audiences for marketers. At some point, you'd be forgiven for thinking the cure isn't that much better than the sickness.more >>

Ad agency transaction systems Donovan Data Systems (NYC) and MediaBank (Chicago) are merging to form "MediaOcean." The mission will be to create the "MediaOcean OS Project" to create a single, neutral and universal operating system for advertising technology.more >>

Chicago-based advertising technology firm MediaBank is merging with its rival, New York-based Donovan Data Systems, to create a new company called MediaOcean.more >>

Over the weekend, MediaBank and Donovan Data Systems merged to – pending regulatory approval – form a new, billion dollar company to be called MediaOcean.more >>

Donovan Data Systems (DDS) and MediaBank will merge to form MediaOcean, a provider of creative workflow and campaign management tools for agencies.more >>

New York's Donovan Data Systems agreed to merge with Chicago's MediaBank to form a new company called MediaOcean, according to a press release.more >>

Advertising-technology rivals Donovan Data Systems and MediaBank have announced plans to merge into a company called MediaOcean, pending approval by the Department of Justice, amid encroachments from other tech companies such as Microsoft, Google and Yahoo.more >>

After so much barking and hissing, don't they look cute together? Multichannel campaign management technology provider Donavan Data Systems has merged with startup rival MediaBank to form a new company called MediaOcean.more >>

In a back office blockbuster, agency back office systems providers Mediabank and Donovan Data Systems (DDS) have put down their boxing gloves and become best buds.more >>

Both Donovan Data Systems and MediaBank have been working to expand the methods of online media buying and selling to traditional media through their mutual software offerings—now, they'll do it together, the two said in an e-mail announcement.more >>

Donovan Data Systems and MediaBank, the two dominant and fiercely competitive suppliers of advertising and media-buying processing systems to Madison Avenue, have agreed to merge into a new company called MediaOcean, which will be led by Donovan founder Michael Donovan and MediaBank CEO Bill Wise, who will serve as executive chairman and CEO of the new company, respectively.more >>

U.S. advertising-technology companies Donovan Data Systems Inc and MediaBank LLC plan to merge and create a new company called MediaOcean, The Wall Street Journal reported.more >>

Rival ad-technology companies Donovan Data Systems Inc. and MediaBank LLC are merging to create a new company called MediaOcean, in a bid to head off competition from Google Inc. and bolster their efforts to transition into the digital age.more >>

Businesses join to create an open industry platform to tackle advertising industry challengesmore >>

No one knows for certain if we're headed for a double-dip recession. But if we are in for more rough times, what might that mean for media metrics?more >>

You probably haven't thought through an analytics methodology for neuromarketing, biometric marketing, or any of the other new fields that scientifically measure emotional responses to ads. But you should.more >>

With Google Analytics reported as the most widely used analytics package on earth, it's very much worth considering what Google Analytics social features might mean for the industry. more >>

From the looks of things, the media industry is fairly accepting of the immeasurable. more >>

Over the past few weeks, I've been pretty tough on TV metrics, arguing that GRP is outdated and that TV metrics aren't evolving quickly enough for a digital world. But don't think I'm bearish on TV. more >>

In case you needed further evidence that TV metrics need an update, look no further than Tweet Week.more >>

If you want to understand the limits of TV ratings points, then consider this classic tidbit from TV lore. more >>

Rentrak's TV Essentials, StationView Essentials and OnDemand Essentials reporting will be integrated with MediaBank to provide a highly granular and comprehensive tool for use in the planning, buying and posting process.more >>

MediaBank, the preferred operating system for advertising agencies, and TRA Inc., an innovative media measurement and analytics software company, today announced a partnership that will integrate TRA’s Purchaser Rating Points™ (PRPs) directly into MediaBank’s workflow platform.more >>

As a CEO, an investor, and a board member of several companies, I’ve learned a few things from both sides of the conversation about who every company’s board needs. more >>

MediaBank announced today that MDC Partners (Nasdaq: MDCA), has signed a multi-year agreement to power its media buying and planning duties through MediaBank technologies. The agreement continues MediaBank’s current five-year-old partnership with MDC Partners, renewing MediaBank’s ties to four MDC Partners agencies: Crispin Porter + Bogusky, kirshenbaum bond, senecal + partners, Vitro and Source Marketing. more >>

John Bauschard is President of MediaBank Marketplaces and Tim Ogilvie is CEO of AdBuyer.com which was acquired by agency systems company, MediaBank, last week. The two discussed the acquisition and the strategy going-forward. more >>

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CEO Bill Wise's MediaBank announced today that it has acquired demand-side platform AdBuyer.com.more >>

In the battle for domination over Madison Avenue's media-buying processing marketplace, venture capital-backed MediaBank has made an aggressive push to diversify deeper into marketplace systems, acquiring AdBuyer.com, a so-called "DSP," or demand-side platform, enabling advertisers and agencies to manage online advertising campaigns across both search engine networks and display advertising exchanges. more >>

Ad operations software provider MediaBank has acquired online search and display ad platform AdBuyer for an undisclosed sum. The Chicago-based company plans to combine AdBuyer's capabilities with its existing offline media management platforms, granting agencies the ability to plan, purchase, and track buys across multiple channels from a single point. more >>

Mediabank, one of a number of companies that is trying to expand the methods of online media buying to traditional media ad sales, has acquired demand-side platform called AdBuyer. more >>

MediaBank has acquired AdBuyer.com, a media buying and optimization platform that runs across both the major search engine networks and the display ad exchanges. MediaBank will make the AdBuyer platform available to MediaBank partners via the MediaBank O|X and A|V media management systems, and will expand AdBuyer’s cross-channel capabilities across all major media—creating a single, unified command center spanning digital and traditional advertising.more >>

Burrell Communications, a leading full-service communications company specializing in connecting advertisers with the African American market, has signed a multi-year agreement to manage its media planning and buying duties through MediaBank technologies. MediaBank will now power media operations for Burrell’s clients, which include such brands as Procter and Gamble, McDonald’s, Toyota, and General Mills.more >>

In preparation for a new stage of growth, MediaBank, the operating system for the advertising industry, announced today the restructuring of the company into two divisions. The Agency Systems division will provide media management technology to media buying businesses, while the Marketplaces divisions will develop open markets across all media channels. more >>

In a new phase of company growth, MediaBank, a leading operating system for the advertising industry, has announced a new global stage of its media management technology beyond North America. The offering will be available first in Europe—with a first release in the UK, which will be publicly available in late 2011. more >>

In a move that dramatically alters the playing field for Madison Avenue's so-called "back office" systems - the technology and data processing systems agencies use to plan, buy, process and post their media buys, as well as pay suppliers and even employees - Interpublic is dumping industry giant Donovan Data Systems and moving to VC-backed MediaBank. more >>

Interpublic Group's Mediabrands is dropping Donovan Data Systems as the main processor of its roughly $25 billion in North American media buying transactions, the company confirmed today. The shop has signed with MediaBank, a Chicago-based firm that has been challenging Donovan's dominance in the field for several years now. more >>

IPG's Mediabrands (NYSE: IPG) has entered into a long-term agreement with MediaBank to provide media buying technology services. The agreement includes multiple MediaBank product lines and will serve IPG agencies in the United States and in Canada. more >>

MediaBank is pleased to announce its ranking of #30 on the Business Insider / Silicon Alley Insider Digital 100 listing of the most valuable startups in the world—a list including such disruptive businesses as Facebook, Skype, GoDaddy, Groupon, and LinkedIn. more >>

You might dub these last few months the Summer of IBM. On July 21, IBM announced its launch of an analytics suite for marketers and advertisers. Just over two weeks later, on Aug. 3, IBM announced its completed acquisition of Web site analytics company Coremetrics. On Aug. 13, IBM announced plans to acquire marketing technology company Unica for $480 million. more >>

Mediabank announced yesterday that it has launched a demand-side platform: "M|Buy DSP will be a central console through which national advertisers can order buys on local TV, print, radio, out-of-home, digital, and other advertising." more >>

MediaBank, the aggressive, VC-backed media-buying systems start-up that has made waves on Madison Avenue ever since going up against Donovan Data Systems, is now taking on the entire media-buying - and selling - world. Less than two months after the company tapped online industry vet Bill Wise as CEO, the company is going where Google recently, and a host of well-capitalized online-based media-buying exchanges failed in the period leading up to the first dot.com bust: It is launching a system that advertisers and agencies can use to buy traditional media, and ultimately digital media, online. more >>

M|Buy, the local media technology and services division of MediaBank, has announced the launch of a demand side platform (DSP) for buying and selling local advertising inventory nationwide. more >>

MediaBank CEO Bill Wise will present at The Oppenheimer 2010 Annual Technology, Media & Telecommunications Conference at the Four Seasons in Boston, Massachusetts as part of a panel entitled “Measurement and Analytics 2.0,” on Tuesday, August 10th at 10:30 AM EST. As part of the panel, Wise will also provide an overview of MediaBank's business. more >>

With most startups, you're enabling new opportunity or concept in a new environment. With MediaBank, the model is a little different. Media management systems ("advertising operating systems") have been around for decades; it's the problem of managing media across such a wide array of touchpoints that's new. It's because MediaBank works in such a well-established arena that we've been able to have so much impact, so quickly. more >>