IN THE PRESS
ARTICLES
Quick Hits: Active International Employs MediaBank, Compete Partners With Omniture
ADOTAS - March 4, 2010
Corporate trade firm Active International has named MediaBank, provider of integrated procurement technology and advanced analytics software for advertising agencies, it's software source for media buying, tracking and reporting. After a year of consideration, the honchos at Active decided MediaBank's O|X and A|X Suites would be the best-suited platforms from which to buy and analyze both traditional and digital media. more >>
Cross-media analytics tell the whole story
B to B - February 8, 2010
For too long, media executives have been forced to rely on indirect information to judge a campaign's post-buy effectiveness. If sales or awareness goes up, things must be working (though nonadvertising factors affect such measurements). If all gross rating point goals are fulfilled, spending is a success (though it only proves people saw the ads). more >>
The Year of Living Efficiently
MediaPostBlogs: Online Media Daily - January 20, 2010
If recent economic history has taught the business world anything, it's that periodically, going back to basics is essential. Yes, we need to continually stretch and embrace new ideas, technologies and trends. But without our business fundamentals under control, embracing the trend du jour is like building a house on swampland. more >>
Active International Selects MediaBank to Unify Print and Electronic Media Procurement
ebizq - January 20, 2010
MediaBank, a provider of integrated procurement technology and advanced analytics software for advertising agencies, announced today that it has been selected as the new provider of media buying, tracking and reporting software for Active International, the nation's best-known corporate trade firm. more >>
2010: The Year of Efficiency
ebizq - January 08, 2010
If recent economic history has taught the business world anything, it's that periodically going back to basics is essential. Yes, we need to continually stretch and embrace new ideas, technologies and trends. But without our business fundamentals under control, embracing the trend du jour is like building a house on swampland. more >>
The Year of Living Efficiently
ADOTAS - December 31, 2009
If recent economic history has taught the business world anything, it's that periodically going back to basics is essential. Yes, we need to continually stretch and embrace new ideas, technologies and trends. But without our business fundamentals under control, embracing the trend du jour is like building a house on swampland. more >>
Donovan, MediaBank Both Claim Agency Wins
MediaPost News - December 15, 2009
MediaBank, meanwhile, announced this week that it has signed a new contract with Southland, MI-based Doner to utilize its O/X suite for media planning, buying and post-buy support. MediaBank established a relationship with Doner last year, when it acquired MediaPlex Systems from ValueClick. more >>
22squared Adopts MediaBank O|X Suite for All Media Buying Activity
PRNewswire - November 23, 2009
Hosted Platform Provides Atlanta Advertising Agency with Planning, Buying, Traffic And Accounting Support; Entire Range of Media Covered from Broadcast to Interactive
MediaBank, a leading provider of integrated procurement technology and advanced analytics software for advertising agencies, today announced that its O|X Suite has been chosen as the core media procurement platform for Atlanta-based 22squared one of the nation's leading independent advertising agencies.
more >>
Cross-Media Analytics Can Better Assess Campaigns
MediaPost Publications - November 4, 2009 by John Bauschard
Media departments are no place for guessing. With millions -- even tens or hundreds of millions -- at stake, clients want hard data showing that their budgets are being well spent.
Yet for too long, media executives have been forced to rely on indirect information to judge a campaign's post-buy effectiveness. If sales or awareness goes up, things must be working -- even though dozens of non-advertising factors affect such measurements...But to complete the picture, it's critical to look at what advertising is meant to impact: consumer behavior.
more >>
Why Cross-Media Analytics Matter to You
Chief Marketer - October 13, 2009 by John Bauschard
Media departments are no place for guessing. With millions - even tens or hundreds of millions - of dollars at stake, clients want hard data showing that their budgets are being well spent.
And yet for too long, media executives have been forced to rely on indirect information to judge a campaign's post-buy effectiveness.
more >>
Gauging True Performance with Cross-Media Analytics
ADOTAS - October 7, 2009 by John Bauschard
Media departments are no place for guessing. With millions - even tens or hundreds of millions - of dollars at stake, clients want hard data showing that their budgets are being well spent.
Yet for too long media executives have been forced to rely on indirect information to judge a campaign's post-buy effectiveness.
more >>
Starcom MediaVest group is online with TVB ePort
TVB - June 17, 2009
TVB ePort received its first electronic orders from Starcom MediaVest Group (SMG) last week, connecting the electronic platform to its biggest agency to date.
"We are excited that this huge media agency will soon be utilizing TVB ePort for its many clients," said TVB Executive Vice President Abby Auerbach, who is overseeing the ePort initiative.
more >>
Starcom Added To ePort Roster, Service Hits $200 Mil. Level
MediaPost Publications - June 17, 2009
After a year in use, the Television Bureau of Advertising's new electronic ordering system ePort has added a big media agency to its list of companies using the system.
Last week, Starcom MediaVest Group made its first local TV advertising purchase. So far, over 30,000 orders have been sent by 110 different agencies and advertisers via ePort to 930 TV stations and national rep firms over the past year.
more >>
Interpublic's Draftfcb Moves Digital Buying To MediaBank
MediaPost Publications - April 16, 2009
Five months after Interpublic's Mediabrands unit opted to keep much of its data processing services with long-time provider Donovan Data Systems, another Interpublic unit, Draftfcb, Wednesday announced a multi-year agreement with DDS rival MediaBank's O/X digital buying system. more >>
Measuring the Real Value of Internet Media
PR News Online - March 5, 2009
The agency needs to serve the client, according to MediaBank, one of the vendors in the 50-booth trade show. "There needs to be a correlation between total media and delivered media," said Nicole Janci, who heads-up client services. "The CMO needs to have multiple views of measurement by retail channel, by digital creative impact, or other metrics" more >>
The End Of An Era: Roles Shift For Media Planning & Buying
MediaPost Publications - March 5, 2009
It was announced last month that Publicis' Starcom MediaVest Group (SMG) and Donovan Data Systems (DDS) have reached an agreement and have ended the arbitration process they have been undergoing over the last year-and-a-half. Behind this conflict is the well-publicized acrid battle between DDS and MediaBank.
A lot of attention has been drawn to wins and losses on both sides as MediaBank attempts to grab accounts from the longtime dominant DDS. However, often overlooked is the long-term impact of this struggle, whatever its outcome may be, on the role of agency ad servers in the digital value-chain. After years of control over the process of digital media planning and buying (P&B), agency ad servers may lose ground to Mediabank and DDS, and have to find new ways to add value to their agency clients.
more >>
8 Myths That Haunt Online Marketers
iMedia Connections - November 17, 2008
Introduction and Myth 1 - Sure, you've heard it all before -- but is everything we hear right? We asked digital media experts to go against the grain and debunk some commonly held wisdom about the business. Some of these truisms used to be true but are no longer; others are legacies of the traditional advertising world. And one of them might depend on whether you're on the client or agency side of the table.
How many of these theories do you think are ready for the trash heap?
more >>
MediaBank CEO: We Are "Future-Proof"
ADOTAS - October 20, 2008
ADOTAS EXCLUSIVE - MediaBank is a firm looking to revolutionize the media buying industry with its cross-platform technology. CEO Brad Keywell spoke to ADOTAS about the origins of the company, the economy and the team that makes Media Bank tick.
ADOTAS: I understand you have been working on MediaBank for about 15 years now. What is your professional background and that of the company?
BRAD KEYWELL: MediaBank was founded almost three years ago and has since built the first-of-its-kind digital media buying platform, MediaBank O|X, which incorporates not only every stage of the media segmentation and buying process but also includes every form of digital media (display, search, mobile, and more).
more >>
Media Buying's Biggest Threat: Status Quo
MediaPost's Media Daily News : Commentary by Greg Koerner - September 22, 2008
In 1975, my father was the executive in charge of sales at IBM in northeast Ohio, then a thriving business epicenter. The world still considered the electric typewriter the greatest advancement in word processing, and IBM was preparing to deliver its second generation Selectric model. more >>
MediaBank Readies Interactive TV Buys
MediaPost's Media Daily News - September 19, 2008
The CEO of MediaBank, which provides systems that allow buyers and sellers to conduct automated transactions, said Thursday that the company has the technology in place to process interactive TV ad buys. But the cart is essentially being placed before the horse, since advertisers aren't ready to use the system.
"We want to be one of the main facilitators that help advertisers use interactive TV once interactive TV is ready for advertisers," said Brad Keywell, who spoke before an industry gathering to discuss the emerging medium.
more >>
TVB: ePort System Facilitates Millions In Ads
MediaPost's Media Daily News - September 5, 2008
The TVB said Thursday that its efforts to make electronic transactions the industry norm are picking up steam. The trade group said the ePort system it developed has now facilitated some $100 million worth of orders advertisers have sent to stations. more >>
Teaching Old Advertisers New (Media) Tricks
Contentinople-Networking the Digital Media Industry - August 22, 2008
It's increasingly clear that the growth of new media will be dependent on advertising. But new digital advertising approaches have been hampered by the lack of consistent metrics and the ability to consolidate ad buying across the board.
Advertisers and media buyers want to reach their key demographics, and have no innate fondness for one medium over another, whether it's old media or new.
more >>
Q&A with Brad Spirrison, Windy City tech icon in the making
Chicago Cubed - June 29, 2008
CC: What Chicago-based tech-related companies do you see as being poised for tremendous growth over the next five to ten years?
Spirrison: There are a number of companies based at 600 W. Chicago (old Montgomery Ward Building) started by the same pool of entrepreneurs that seem to have a pretty successful business model. InnerWorkings is already public, Echo Global Logistics just filed and a third - MediaBank - just raised $30 million in venture capital.
more >>
Software That Tracks Ads On the Web
BusinessWeek Chicago (pg. 43) - May 2008 issue
Podcast, Vol. 44: MediaBank Nets $30 Million, Ifbyphone
MidwestBusiness.com - April 18, 2008
MediaBank Raises $30 Million in Challenge To Donovan
Media Daily News - April 14, 2008
Banking on MediaBank
Chicago Sun-Times - April 14, 2008
Yahoo's Koerner Joins MediaBank
Online Media Daily - April 2, 2008
Yahoo Loses Industry Vet To MediaBank
ADOTAS - April 2, 2008
On The Record: Brad Keywell, MediaBank
Media Daily News - March 14, 2008
Automated Ad-Buying System is Debate No. 1
AdWeek - March 10, 2008
Digital Buyers Lament Ad-Buying Process, Seek Guidelines
Media Week - March 10, 2008
Starcom Mediavest Group is online with TVB ePort
TVB ePort received its first electronic orders from Starcom MediaVest Group (SMG) last week, connecting the electronic platform to its biggest agency to date.
New York - June 17, 2009
MediaBank Web Services Establishes New Connectivity Standard
Open Architecture Facilitates Unprecedented Integration with Media Partners
Chicago - May 18, 2009
MediaBank Named Finalist for ITA CityLIGHTS Award
Recognition Highlights Company's Product Innovation and Rapid Growth
Chicago - April 27, 2009
Draftfcb extends MediaBank relationship to digital buying services
Agency joins other leading firms to adopt solution for improved digital workflow
Chicago - April 15, 2009
Comscore And Mediabank Announce Partnership To Provide Ad Agencies With Integrated Media Planning Toolkit
Integration Will Streamline Media Planning with Buying, Execution and Billing Processes
Reston, VA - April 15, 2009
MediaBank Fully Integrates Minute-by-Minute Data Into Its Product Suite
MediaBank O|X Media Buying System Enables Most Detailed Analysis of TV Viewership
Chicago - April 3, 2009
MediaBank Digital Dashboard Delivers User-Based Customization to Client Agencies and Advertisers
Breakthrough application features mission-critical "dashlets" for digital media buying
Chicago - March 18, 2009
MediaBank Expands Product Suite to Give Media Buyers an Edge
Extended Solutions Address Clients' Evolving Needs and the Rapidly Changing Industry
Chicago - March 4, 2009
MediaBank Integrates with Google TV Ads
Addition of Google TV's Platform Further Demonstrates MediaBank's Mission to Helping the Industry Evolve through Technology
Chicago - January 27, 2009
MediaBank Named AlwaysOn OnMedia 100 Winner
Company Selected as Technology Innovator in Online Advertising and Service Providers Category
Chicago - January 23, 2009
MediaBank Certification Streamlines Audit Processes for Clients
Statement on Auditing Standards (SAS) No. 70 Type II Assures Security and Effectiveness of Controls, and Helps Save Time and Money
Chicago - January 16, 2009
MediaBank Signs Long Term Agreement with Empower MediaMarketing
MediaBank Diversifies Client Roster and Demonstrates Scalability of MediaBank O|X with New Account Win
Chicago - December 10, 2008
MediaBank Partners with IAB to Set Standards For Interactive Media
Founding Member of IAB Program to Improve Digital Advertising Efficiency
Chicago - December 5, 2008
MediaBank Is First Media Management System to Partner With Ad-ID
Partnership Allows Advertisers and Agencies to Significantly Improve Operating Efficiency
Chicago - November 24, 2008
MediaBank Integrates with Mediaguide to Enhance Radio Advertising Management
Partnership Transforms Radio Advertising by Increasing Transparency, Accessibility and Control
Chicago - November 17, 2008
MediaBank Acquires Mediaplex Systems
Acquisition of ValueClick Technology Division Further Elevates MediaBank's Platform and Provides Clients Even Greater Competitive Advantage.
Chicago - October 20, 2008
MediaBank's Ben Galbraith to Speak at JavaOne Conference in San Francisco
Recent Addition to MediaBank's Executive Team Demonstrates the Power of Modern Java
Chicago - May 5, 2008
Ted Leonsis Joins MediaBank Board of Directors
Former AOL Executive Further Strengthens MediaBank's Leadership Team
Chicago - April 30, 2008
MediaBank Introduces Advanced Web Analytics Solution for Advertising Industry
Chicago - April 28, 2008 PRNewswire
NEA Deposits $30M More in MediaBank
Dow Jones VentureWire - April 22, 2008
MediaBank Secures $30 Million in Funding from Leading Venture Capital Firm
Chicago - April 21, 2008 PRNewswire
MediaBank's Anne Marie Checcone Speaking at Newspaper Association of America's NEXPO Conference
Chicago and Washington, D.C. - April 10, 2008
MediaBank Expands Digital Expertise, Names Greg Koerner Chief Sales Officer
Chicago - April 01, 2008: 23-year Industry Veteran and Former Top Yahoo! Executive Joins MediaBank
MediaBank Introduces First Integrated Digital Media Management System
Chicago and Orlando - March 4, 2008
Business Solutions - Counting More Than Clicks
The Wall Street Journal - October 22, 2007
TECH MATTERS | MediaBank developing an operating system so agencies know if their efforts are working
Chicago Sun Times - August 27, 2007
INDUSTRY NEWS
Orbitz's Creative Biz to BBDOOmnicom Group's BBDO has added creative chores for online travel service Orbitz following a review, the client has confirmed.
Beiersdorf Shifts U.S. Media to CaratBeiersdorf, the marketer of Nivea and other skin-care products, has shifted media chores on its $100 million ad account to Aegis Group's Carat after a review, according to sources. Omnicom's OMD was the incumbent.
GroupM Signs on for TRA ServiceGroupM has become the second major agency to sign a deal with TRA, a research service that links TV ratings to product-purchase behavior, TRA announced Tuesday (March 9).
CRE Releases Set-Top Box White PaperUntapping the potential of set-top-box data will not be easy nor quick, according to a just-completed STB white paper from the Council for Research Excellence released Tuesday (March 9). The study, a yearlong endeavor, concluded that only through broad industry collaboration would the industry realize the benefits of STB data.
Brands Dance With the StarsRapper and actor T.I. enjoyed the spoils of the thug life, but it ended up costing him his freedom and, by his own estimate, $12 million in a lost General Motors endorsement deal and other work when he was convicted of federal weapons charges. But the artist, who’s now emerged from prison and has a new record coming out, could be back in the brand partnership game soon.
Estrella TV Added to Nielsen RatingsNetwork TV's newest network, Estrella TV, will get its first network TV ratings Monday (March 8), becoming a reported network in Nielsen's national people meter sample.
Sidney Crosby Leads Olympic Athletes' Web BuzzAs if scoring the winning goal in the hockey gold-medal game weren't enough, Sidney Crosby was also the consistent Olympic champion in a measurement of online engagement with the Winter Games' athletes.
CLIO Names Juries for 2010The CLIO Awards, recognizing excellence in international advertising, design and communications, has disclosed its juries for 2010.
4A's: What's Delaying Ad Addressability?Such platforms allow advertisers to target specific regions, zones, even individual households
Digitas Adds Clerkin to Head Up Kraft Foods OneMargaret Clerkin has joined Digitas, where she will take on the new position of senior vp, global director of Kraft Foods One, a recently formed division within Publicis.
Omnicom Launches 'Retail 3'To address the needs of retail marketers, Omnicom Group launched Monday (March 1) its newest agency, Retail 3, which stands for Retail Strategy, Retail Activation and Retail Metrics.
Media Biz Needs to Make Its Culture 'Social'As social media continues to become part of everything consumers do, agencies and clients will have to reorganize themselves to accommodate that trend or risk being cut out of the conversation.
GroupM's Goldstein Seeks to Cure 'Schizophrenia'Resolving conflicting goals may be "the biggest challenge and in some ways the greatest threat to the future of media agencies."
Mediamark, MBI Team Up to Track Media UsageMediamark Research & Intelligence and the Media Behavior Institute said they would jointly develop a database tracking U.S. consumer media usage and how such consumption relates to brand purchasing behavior.
Transforming Research RolesResearch titles at media agencies used to be simple. “Head of research” pretty much said it all. But today, there is a whole new crop of titles populating research department org charts at media agency shops: “marketing accountability,” “consumer insights,” “analytics,” “business intelligence” and “marketing science.”
IPG's Income, Revenue PlummetPlacing the blame squarely on the global economic downturn, Interpublic Group today said it suffered a 38 percent Q4 drop in net income to $129.4 million on an 8.2 percent organic revenue decrease to $1.8 billion, compared to the same quarter in 2008.
Nielsen: U.S. Ad Spend Dipped 9% in 2009U.S. advertising spending declined 9 percent in 2009, according to preliminary figures released today by Nielsen. Spending fell an estimated $11.6 billion to a total of $117 billion last year.
Bloomberg Chooses JWTBloomberg has chosen WPP's JWT as its lead agency following a months-long search for a shop to handle media and creative duties.
NBC Olympics: Spikes Seen in Brand Recall, SearchNBC today issued research it commissioned from Google that indicates huge spikes in search queries for brands that were featured during Friday's opening ceremonies at the Vancouver Winter Games.
Bloomberg Mulls Two AgenciesTwo New York agencies await a decision in Bloomberg's creative and media review following final presentations last week, sources said.
Scarborough Expands Via Cell-Only MarketsScarborough announced Tuesday (Feb. 16) that it will incorporate cell phone–only households into an additional 20 local markets, beginning with the second release of data in 2010 (issued in October). With this latest expansion, Scarborough now includes CPO households in 30 local market studies.
Magna's Local FocusMagna, one of the first attempts to amass buying power across several agencies, is directing that clout into radio and local TV.
P&G Olympics Push Pays Homage to MomsProcter & Gamble is feeling generous at this year's Olympic Winter Games. The packaged goods maker is sending Team USA's mothers to Vancouver to watch their children compete, as part of a program called "Thanks, Mom."
ANA, Nielsen Testing Brand-Specific RatingsAt its TV conference in New York this morning, the Association of National Advertisers said it is testing the feasibility of so-called brand-specific ratings with The Nielsen company.
NBCU Adds Knowledge Networks for OlympicsKnowledge Networks has been added to NBC Universal's long list of research providers for its Olympics coverage. It's the 10th time the two companies have collaborated on Olympics research.
Starcom Promotes Tom WeeksTom Weeks has been promoted to head of Starcom's branded entertainment and content development practice effective immediately, the Publicis media shop has confirmed.
Survey: Clutter Causing TV Ads to Lack EffectivenessThe bloom may be coming off the TV advertising rose. According to a joint Association of National Advertisers and Forrester Research survey of more than 100 national advertisers, 62 percent of respondents think TV ads have become less effective in the past two years. The main culprit cited by respondents was clutter, with 69 percent saying they would like fewer commercials per pod
MSN-Vet Mike Siegenthaler Jumps to UMMike Siegenthaler, who most recently led MSN’s Branded Entertainment and Experiences Team (BEET), is making the jump to UM to become executive vp, head of the agency’s burgeoning MOR group.
Borrell Reboots Political Spending Forecast UpwardBased on January's Supreme Court ruling, Borrell Associates has added more than $400 million to its political advertising forecast, putting the new total for 2010 at $4.2 billion this year.
Optimedia Promotes Trio of ExecsPublicis Groupe’s Optimedia has promoted three senior executives, including Greg Kahn, who moves up to evp business development director from svp, director of strategic insights.
Cached at: 3/11/2010 9:24:28 PM
