IN THE PRESS
FOR IMMEDIATE RELEASE
MediaBank Renews Partnership With MDC Partners
Selection Focused on Ability To Support MDC Partners Meteoric Growth
Chicago, May 9, 2011- MediaBank announced today that MDC Partners (Nasdaq: MDCA), has signed a multi-year agreement to power its media buying and planning duties through MediaBank technologies. The agreement continues MediaBank’s current five-year-old partnership with MDC Partners, renewing MediaBank’s ties to four MDC Partners agencies: Crispin Porter + Bogusky, kirshenbaum bond, senecal + partners, Vitro and Source Marketing.
The selection of MediaBank follows a highly competitive review pitting MediaBank against some of the world’s leading advertising management platforms. MDC Partners selection of MediaBank was largely based on their view of MediaBank as being best-suited to scale and customize their continually expanding media duties, diversity of technology-forward media offerings, and number of agencies under management.
“We are very impressed with MediaBank and their capabilities, ” said David Doft, Chief Financial Officer, MDC Partners. “They have proven to be incredibly flexible at adapting their products to power the many opportunities we put forward to our clients every day. Their hands-on experience and extensive due diligence makes them a terrific partner for us.”
Added Bill Wise, CEO, MediaBank: “It’s been a thrilling honor to support MDC Partners through its last few, phenomenal years. MediaBank is doubly honored to extend the partnership for the years to come, and we look forward to supporting MDC Partners as it continues to take the business world by storm.”
MediaBank, the operating system for the advertising industry, provides workflow systems, analytics platforms, and agency financial tools that deliver unprecedented levels of cross-media intelligence and efficiency for media planners, buyers, and vendors, at all levels of the market. To learn why MediaBank gains the trust of some of the leading names in media buying today, visit www.MBXG.com now.
About MDC Partners, Inc.
MDC is a Business Transformation Organization that utilizes technology, marketing communications, data analytics, insights and strategic consulting solutions to drive meaningful returns on Marketing and Communications Investments for multinational clients in the United States, Canada, Europe, and the Caribbean.
MDC’s durable competitive advantage is to Empower the Most Talented Entrepreneurial Thought Leaders to Drive Business Success to new levels of Achievement, for both our Clients and our Shareholders, reinforcing MDC's reputation as "The Place Where Great Talent Lives."
MDC Partners' Class A shares are publicly traded on NASDAQ under the symbol "MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A".
Director of Communications, MediaBank